One field researched properly costs more than a year of this.
A consultant will spend three days on a market you are considering and hand you a deck without a number you can act on. We spend a month per field and publish the working. Free pieces stay free; membership is for the full file.
- A consultant's market study
- €3,000–8,000once
- An industry report
- €600–2,500once, and already old
- Margins Power
- €290a year, every field
Membership
a year · €29 monthly if you prefer
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What one dive contains
Every field is researched to the same shape, which is the only reason forty of them add up to anything.
- 01
The row
Capital to start, monthly cost, revenue, gross and net margin, payback, time to first revenue, owner hours, regulation, exit multiple, survival. The same twelve fields on every piece, which is what makes them comparable.
- 02
The working model
Sliders for your own capital, city, price and volume. The prose, the charts and the verdict all recalculate — the article is about your numbers, not the author's.
- 03
The cost breakdown
What the fit-out actually contains, line by line, including the lines a builder's quote leaves out and the four that are always padded.
- 04
What kills people
The failure mode with figures attached. Usually a curve nobody budgets for rather than a mistake anybody makes.
- 05
Suppliers and licences
Real quotes, real authorisation timelines, and the contract clause that bites.